Pay Per Click Search Engine Submission (PPC)

February 9th 2009 11:55 am

OurInternetSchool > WebSite Management > PPC Advertising

Pay Per Click Advertising Techniques

When anyone is searching using the Google search engine, they will usually be presented with a results page that looks something like this:

web search ppc nyc

What you see on the right-hand side of the page are paid adverts placed there through the Google AdWords program which is the number one advertising program on the internet.

For this reason, if you want to drive targeted traffic to your web site as quickly as possible, using the AdWords Pay Per Click (PPC) advertising program is undoubtedly the quickest way of doing so.

Learn how to place these ads on your site here

All that is needed to get your first advertising campaign live and online is to create a three line text advert as shown in the screenshot, pay a deposit to Google - and that is it, you are ready to go.

However, particularly if you are a beginner, you need to take a great deal of care when using AdWords for the first time, because it is easy to lose a lot of money without seeing any returns.

You need all the help you can get, one clever tool you can get for free is PPCspy. When you run this clever piece of software it places a button under every adwords advert in Google, when you press the button it shows 10 keywords of the add, but most importantly it shows the cost of the keyword and how many clicks a day the ad gets, You can then base your adwords campaign around what you find the competiton is successful with. There is also a paid version you can upgrade to which shows up to 100 keywords per ad, but its definitely worth checking out the free version first though.

As the name Pay Per Click advertising implies, every time someone clicks on your advert, you pay Google. If the advertising is attracting the wrong kind of visitors to your site or even if they are the right kind of visitors who are not ready to buy just yet, it is easy to spend a considerable amount of money with Google and not see any sales in return.

This Video Is A Good Explanation Of Google Adwords Use

Despite the fact that using PPC advertising can eventually become your best and most profitable hands-free traffic generation source, it is unlikely to be that way in the beginning.

Indeed, most PPC advertising experts will recommend that you constantly tweak and adjust your PPC advertising materials for several months after launching a new campaign. You do this until you get to a point where you are making a healthy level of profits that justifies leaving that campaign to continue running untouched thereafter.

Getting to this point is going to take some time and could require a good deal of funding, money that you probably do not have available at the moment.

What I would therefore recommend you do is study as much as you can about Google AdWords now. By educating yourself in this way, you will be in a position to take advantage of the #1 PPC advertising program a little further down the line, when other free traffic generation strategies are producing enough sales to justify using paid advertising.

However researching adwords is too costly and time consuming for some. If you are one of the people who like to discover short cuts, then I certainly have a recommendation for you, which will give you more time to have available for other aspects of building your passive income business.

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