OurInternetSchool > WebSite Management > Article Writing

Using Article Directories To Get Web Traffic

We are now going to consider how you can build a traffic generation system that will send targeted visitors to your website almost on autopilot. However, this is not going to happen without a significant initial effort to put the promotional resources in place.

The more effort there is put into setting up this promotional machine in the first place, the more rewards there will be further down the line.

For example, in this post, we will look at using articles as a method of promoting your business. If you create ten articles and then decide to stop, you will generate some business but probably not a great deal. If, however, you write fifty articles, then the effect will be far greater and if it is a hundred articles, you will again see a significant leap in your sales and profits.

Of course, it is not obligatory that you create these articles for yourself. There are hundreds of freelance writers that you can find through a site like Elance.com who would be happy to do the job for you, but then you have to pay these people to do the work.

Otherwise, the success and profitability of your business in the future will be dictated by the amount of work and effort you are willing to do in these formative stages, and you should be under no illusions about this.

What Is Article marketing?

Article marketing is one of the simplest ways of promoting your business online, but done correctly, it can be extremely effective as well. It costs you nothing in monetary terms to promote your business using articles, and because those articles stay live and online for many months, it is a promotional method that will send a steady stream of visitors to your website for a long time to come without any further effort.

Each article that you write does not need to be especially long, with somewhere between 250 and 400 words per article being perfectly adequate.

Each article should feature one ‘priority’ keyword term plus another one or two secondary keywords that do not generate enough searches every day to justify writing a specific article.

For example, your primary keyword term might be one generating over 50 searches a day, and your minor terms both generating less than 10 searches a day. Nevertheless, by including these minor search terms in your article, you give yourself a good chance of appearing on the top 10 search results page for these phrases when someone searches them, which can boost your article readership by a significant percentage.

Use your primary keyword in your article title at least once, and if at all possible, twice. After that, make sure that this primary keyword term is included in both the first and last paragraphs of your article, as well as a couple more times somewhere else in the body text.

Once your article is completed, you are going to submit it to an article directory site for publication.

However, while there are hundreds of such article directly sites, there is one site that is such a dominant force in the market place that it has become the only place to where you really need to submit every article. Obviously, submitting your work to several hundred article directly sites would eat up a huge amount of time and therefore submitting to only one makes a good deal of practical sense, particularly when that site enjoys some 900% more traffic than its nearest rival!

This site is Ezinearticles, which currently attracts over 19 million visitors every month from across the world.

The first thing you need is to open an account with the site. It is completely free to do so, and as soon as your account is confirmed by e-mail, you can begin submitting your articles immediately.

When you do, you have to add the appropriate information about your article to the site section by section. To begin with, you have to insert your article title (created as suggested a little earlier). You then need to add a list of keywords and phrases that people might use when searching Ezinearticles for information such as yours. You have a maximum of 100 characters to list as many keywords as you can, so make sure that you use as much of this ‘character allowance’ as possible.

Next, you need to add a short, two or three sentence summary or description of your article. Some authors are tempted to use the first two or three sentences of the article itself, but you should not do this because it is lazy and ineffective.

When someone searches Ezinearticles using one of your keywords, they may be offered the opportunity of reading your article by having your title and short summary displayed to them. Therefore, in practical terms, they will make their decision about whether to read your article based on your title and description. The description must therefore be a powerful message that highlights what the reader will lose if they do not read your article, thereby almost forcing them to do so. You can learn copywriting techniques at Our Internet School

Next, you add the body text of your article to the upload page before finally coming to what is the most important aspect of article marketing, the ‘Resource box’. It is in this resource box that you add some details about you and your business, as well as an active hyperlink (or perhaps two) that your reader clicks in order to be taken to your website.

The information from this resource box is then ‘tagged on’ to the end of your article like so:

Because you cannot include hyperlinks in your article, you do so in the resource box. It is therefore imperative that you do everything possible to make sure that anyone who reads your article continues on to read the information in your resource box, before clicking the hyperlink.

There are several ‘tricks’ that you must use (all of which are completely within Ezinearticles rules) to ensure that this happens.

Firstly, you must add an attractive photograph of yourself to your personal Ezinearticles profile. This photograph will be shown beneath every article that you have published on the site (as shown above) and this will increase the number of people who click through from your article to your website.

Secondly, and most critically, write your resource box as if it were the last paragraph of your article. In other words, when you create the main body text of your article, leave the final few lines out and include them instead in your resource box.

Doing this almost guarantees that the reader will also read your resource box, whereas if it is clear that the article has already finished before they arrive there, there is no clear reason why they should do so. Assuming they do not do so, they will not see your hyperlink and they cannot follow it to visit your site or blog.

In the resource box, make sure that you include your primary keyword phrase and that it is that phrase that is hyperlinked to your site. This is what is known as using anchor text, which is a powerful and widely recognized tactic for encouraging the search engines to index your article for that particular term or phrase.

Give the reader a specific reason for visiting your site. If, for example, you are giving away a market targeted free gift (e.g. a free fly fishing e-book, to continue the previous example), highlight this fact in your resource box and instruct the reader to click on the hyperlink in order to get their copy. Assuming that the reader will click on the hyperlink is one of the biggest and most common mistakes that Ezinearticles authors make, so including an instruction is of paramount importance.

Now you know how to write an article, and how to upload it to Ezinearticles in a way that will guarantee that each article you have published will drive visitors to your website.

The more articles you have published, the more visitors you will see and more sales you will therefore generate. So, as far as the article writing process is concerned, here is what you should do:-

At the beginning, it is likely that your article creation efforts will be slow and seemingly unproductive, but the more you practice, the quicker and better you will become. For that reason, you should try to set aside a couple of hours at a time, and aim to write your articles in batches of eight or ten at a sitting. It sounds like hard work, and in the early days that may well be true, but over time, you will find that it gets easier and the quality of the articles that you create will also improve.

Submit your articles in batches of five every couple of days, and try to get upgraded from a basic to a platinum membership of the site (which is still free) as quickly as you can. Once your articles begin to be published, they will start to drive traffic to your web site in several ways.

Firstly, people will visit Ezinearticles, search for an article that contains information like yours, and find your work because the search term they use matches one of your keywords. They read the article, click the hyperlink (because you tell them to do so) and your website has a visitor.

Secondly, Ezinearticles it is an incredibly popular site with Google, and it is therefore common to see articles from the site feature in the top two or three Google search results when you write your articles around low competition keyword phrases. If someone searches Google using that phrase, they will see your article and visit your site to read it.

Thirdly, other website owners and newsletter publishers are entitled to download and republish your article in any way they see fit as long as they include your resource box when they do so. Any site owner or newsletter publisher who does this is promoting your business on your behalf.

Once your article is published, all of this happens on autopilot and will continue to do so for months or perhaps even years. These articles can be driving hundreds of visitors to your website every day and you need do nothing whatsoever after making the initial effort of publishing as many articles as you can.

However creating articles is too time consuming for some. If you are one of the people who like to discover short cuts, then I certainly have a recommendation for you, which will give you more time to have available for other aspects of building your passive income business.

I’ve found a new course on creating zero cost traffic. If you can use a keyboard, you can do this.

This has absolutely NOTHING to do with advertising, SEO, Adwords, Adsense, Articles or PPC … you can take it from me that you WILL NOT have to pay a penny in advertising and that you have not heard or seen of this before; you can 100% trust me when I say that NO ONE ELSE has a system even remotely like this!

Starting right now YOU can use this very same strategy to
substantially boost traffic to your website, any website,
affiliate links, articles, you name it!

This is a zero cost Traffic Strategy that will drive a
super-highway of traffic predominantly from Google … Yes,
Google!

Any one can do this.

just Click Here

BACK TO MAIN MENU

 Mail this post

Technorati Tags: article marketing, Charlie Page, com, ezinearticles, inter, latino internet marketing, legitimate no cost work at home opportunities, no cost work at home jobs, what are the best work at home programs

Tags: article marketing, Charlie Page, com, ezinearticles, inter, latino internet marketing, legitimate no cost work at home opportunities, no cost work at home jobs, what are the best work at home programs

Posted under Article Marketing To Attract Website Visitors |