How To Use YouTube To Drive Targeted Visitors To Your Website
February 8th 2009
OurInternetSchool > WebSite Management > Video Marketing
Getting Internet Traffic With Video Marketing
In a similar way to using articles to promote your site, you can also use short videos. Once these videos have been published on popular websites like YouTube, they will continue to drive autopilot traffic to your web site for months or years to come with no additional input from you.
However, in order to put this ‘branch’ of your hands free promotional machine in place, a degree of initial effort is required. Another (final) similarity with article marketing is the fact that you draw visitors to your site by making sure that they watch your video and then follow a link to your webpage. Consequently, keywords and phrases are once again of paramount importance.
There is, however, one significant difference between articles and videos. Whereas the search engines can find your keyword terms within the body of any article that is published on an article directory site, they cannot (as yet) find or recognize keyword information within a video.
For your video marketing efforts, this has two clear implications.
Firstly, it does not really matter a great deal what the video you publish is about because the search engines cannot recognize any information in that video anyway. Many successful video marketers create and publish videos whose subject matter has little or nothing to do with their business, as long as that video is entertaining.
This is an important point to understand, because the majority of people watch videos because they want to be entertained. If your video is entertaining, it will drive traffic to your site.
Secondly, when you upload a video to a site like YouTube (the seventh most popular site on the net, with over 280 million visitors every month), you must add appropriate information about that video to your upload such as a title, description and ‘tags’.
By ensuring that all of these are keyword rich, you will be able to attract YouTube users to watch your video. Because YouTube videos are increasingly featured in the standard Google search results pages (YouTube is, after all, owned by Google), you also stand a very good chance of pulling additional video viewers from outside the site.
For example, continuing with the fly fishing example, there are many specific fly fishing techniques that people all over the world would love to learn about, so you have the perfect subject matter for a video series that is 100% laser targeted at your site.
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Your videos do not have to be one-hour masterpieces either. Two or three minutes of video is adequate. You can significantly enhance the effectiveness of them as a traffic generating tool by splitting any video content that you have that is longer than this into two. Publish the first half of your video on YouTube, but make it clear that this is only the first half of the story, and that to view the second installment, it is necessary to visit your site.
Don’t forget that the more videos you create and publish, the more traffic you will drive to your site as a result.
Once your first video is ready to upload, here is an example of the kind of information that you should upload with it in our fly fishing example (using YouTube as the upload site):
From this, you will note that the title (1) includes the primary keyword twice, and that the URL shown as the first line of description (2) also contains the same phrase. You will see why this URL is listed here in a moment.
The first part of the description is another repeat of the same primary keyword (3), and almost immediately after that, I have included another fly fishing related keyword phrase (4) that enjoys a reasonable number of searches on a daily basis with little competition.
I am not aware of any limitation on the length of description that you add to your video, so you should include as many similar keyword terms as possible in this description.
Finally, because the ‘Tags’ (5) can only be single words, I have tried to include as many as I can that could in any way be related to fly fishing. Upload every video accompanied by information of this type, and you will draw video viewers.
The more videos you have published on hosting sites like YouTube the more that you are likely to see an increasing number of video views.
Incidentally, the reason that the URL of your site is used as the first line of the description is because a short summary of your description will automatically be displayed next to every video you publish. By including the URL of your site as the first line, you ensure that a clickable hyperlink appears right next to the video, making it considerably easier for anyone who has just watched your video to visit your website:
Heres A Brief Video On How To Upload To YouTube
Finally, you need to upload your videos to as many video hosting sites as you can, because the more places there are where your videos can be found, the more people will see them.
In order to do this quickly and effectively, use the free services of TubeMogul to upload to 12 leading video hosting sites including YouTube, Google Video, Yahoo Video and Daily Motion.
Once your videos are uploaded, they will continue to drive traffic to your site on autopilot for many months to come, and as a consequence, that is your involvement finished (unless you want to keep pumping out more videos to drive more traffic, of course!).
However creating videos is too time consuming for some. If you are one of the people who like to discover short cuts, then I certainly have a recommendation for you, which will give you more time to have available for other aspects of building your passive income business.
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